How to Sell Art: The Abundant Artist Podcast

In this episode, we cover:

0:40- What Betty is currently doing with art galleries and how she's selling her art

2:30- How Betty tells a story with social media in order to sell her art and connect with collectors

5:25- How Betty, who used to be very shy as a child, cultivated her comfort interacting on social media and her approachability

6:45- Betty refers to her work as acrylic painting with mark making- she explains why she identifies her art this way

8:35- How Betty came to better understand her audience and how to connect with them

10:45- Betty caters to two different audiences- she shares why she hasn't focused exclusively on the higher-end audience

12:30- Advice for artists who hesitate to use social media or share images of themselves with their art.

15:05- How often artists should post on social media

18:00- How Betty's social media interactions translate into sales

20:00- Focusing on getting new followers vs. focusing on putting out good work

24:45- The different tools that Betty has been experimenting with on Instagram and Facebook

26:40- Betty's advice for artists getting started

Direct download: Betty_Krause_Interview.mp3
Category:business -- posted at: 2:30pm EDT

In this episode:

1:30- What is an art therapist, and what do they do?

4:20- What Brushes with Cancer does, how it's connected with the larger organization Twist Out Cancer, and how Jacquelyn got connected.

7:15- What the application process looks like for artists interested in joining Brushes with Cancer.

8:15- What the process of connecting with an Inspiration looks like for artists who join the organization, how those relationships are formed and how the art is formed from that.

10:55- How interested artists can connect with Brushes with Cancer and apply to be involved in the program.

11:40- Upcoming Brushes with Cancer cities in 2019.

12:40- Where artists need to be located in order to participate, what commitment is required.

Links:

Brushes with Cancer

Direct download: Brushes_with_Cancer.mp3
Category:general -- posted at: 1:36pm EDT

In this Facebook Live conversation, Cory chats with mastermind group facilitator Sarah Guthrie:

 

2:38- What is a Mastermind group? Recommended reading includes Think and Grow Rich.

6:15- How Cory started his first mastermind group, and the important things to consider when getting started.

8:12- Sarah's experience being involved in mastermind groups, how they made a difference for her in her business.

9:50- Sarah's shares her facilitation background and how she now translates that to assisting other artists in clarifying and meeting their goals.

11:25- How mastermind groups are typically run. At the core is finding a group of people you feel comfortable with who can also share their knowledge with you, and vice-versa.

13:00- Matching up with another anchor person whose personality balances yours can be really useful for forming a good group.

15:55- Why high level mastermind groups cost so much.

16:33- The main difference between peer mastermind groups and paid mastermind groups. (That's where Sarah comes in!)

17:30- How Sarah runs accountability groups as a coach rather than a peer, what the structure looks like.

23:00- TAA is now launching the next version of the mastermind groups, how to apply.

24:24- How to set proper expectations for your paid or peer mastermind group.

27:15- What additional support is typically provided in mastermind groups including TAA's mastermind groups.

30:48- Questions and answers, including whether TAA's mastermind groups will be ongoing and how much they cost.

34:20- The impact of mastermind groups for artist entrepreneurs and their unique challenges.

37:25- The grounded space of a mastermind group can help all your other relationships in life.

38:15- Are there mastermind groups for people at the very beginning? Where beginning artists can go instead.

 

Links:

* denotes affiliate link

Think and Grow Rich by Napoleon Hill*

How to Sell Your Art Online by Cory Huff

The Twelve Week Year by Brian Moran*

 

Direct download: Sarah_Guthrie.mp3
Category:business -- posted at: 2:36pm EDT

In this Facebook Live conversation, Cory chats with watercolor artist and teacher Rebecca Rhodes.

 

1:30- How Rebecca went from a music teacher to a full-time artist, and how her creative family encouraged her in her pursuit.

6:00- Navigating the practicalities of the transition from teaching music in-person to teaching art online.

8:32- The apps and software Rebecca uses to record and edit her videos.

10:18- How Rebecca uses YouTube as a sales funnel to turn interested video viewers into paying subscribers using the Teachable platform.

12:53- How Facebook, Instagram, and Pinterest compare to YouTube for the purposes of converting followers into paying subscribers.

14:55- How Rebecca makes money through Teachable.

16:20- How Rebecca supplements her teaching income, and how she chooses which art shows to attend.

18:48- Rebecca's advice to other artists interested in getting started teaching online.

Direct download: Rebecca_Rhodes.mp3
Category:business -- posted at: 2:06pm EDT

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