Wed, 17 October 2018
In this episode, we cover: 0:35- How Cory met Jeffrey 1:45- How Jeffrey made the decision to go into full-time photography 3:45- How Jeffrey leverages a specific kind of tourism- grown adults without kids in tow- to increase his gallery sales 4:35- How Jeffrey identifies which galleries may fit well with his business plan 5:45- Jeffrey's "secret shopper" method of evaluating galleries 6:30- There is no way to accurately judge a person's amount of wealth and likelihood of buying art simply by their appearance 10:20- A different gallery model charges artists a small rent, then takes a smaller commission than a conventional gallery and encourages artists to market themselves. This model is more collaborative- is it better? 12:40- Being reliable and easy to work with will improve your overall opportunities with galleries. The "basics" of professionalism will help artists stand out. 17:20- Including personal extra touches in shipped art is always a good idea 18:05- Which social media platforms Jeffrey is spending the most time on 19:00- Jeffrey shares how he got involved in producing published photo books 22:25- Jeffrey's advice for up and coming artists: make art that resonates with a large group of collectors, and be willing to create a series of art with a theme
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Thu, 27 September 2018
In this episode, we cover: 0:40- What Betty is currently doing with art galleries and how she's selling her art 2:30- How Betty tells a story with social media in order to sell her art and connect with collectors 5:25- How Betty, who used to be very shy as a child, cultivated her comfort interacting on social media and her approachability 6:45- Betty refers to her work as acrylic painting with mark making- she explains why she identifies her art this way 8:35- How Betty came to better understand her audience and how to connect with them 10:45- Betty caters to two different audiences- she shares why she hasn't focused exclusively on the higher-end audience 12:30- Advice for artists who hesitate to use social media or share images of themselves with their art. 15:05- How often artists should post on social media 18:00- How Betty's social media interactions translate into sales 20:00- Focusing on getting new followers vs. focusing on putting out good work 24:45- The different tools that Betty has been experimenting with on Instagram and Facebook 26:40- Betty's advice for artists getting started |
Thu, 20 September 2018
In this episode: 1:30- What is an art therapist, and what do they do? 4:20- What Brushes with Cancer does, how it's connected with the larger organization Twist Out Cancer, and how Jacquelyn got connected. 7:15- What the application process looks like for artists interested in joining Brushes with Cancer. 8:15- What the process of connecting with an Inspiration looks like for artists who join the organization, how those relationships are formed and how the art is formed from that. 10:55- How interested artists can connect with Brushes with Cancer and apply to be involved in the program. 11:40- Upcoming Brushes with Cancer cities in 2019. 12:40- Where artists need to be located in order to participate, what commitment is required. Links: |
Fri, 14 September 2018
In this Facebook Live conversation, Cory chats with mastermind group facilitator Sarah Guthrie:
2:38- What is a Mastermind group? Recommended reading includes Think and Grow Rich. 6:15- How Cory started his first mastermind group, and the important things to consider when getting started. 8:12- Sarah's experience being involved in mastermind groups, how they made a difference for her in her business. 9:50- Sarah's shares her facilitation background and how she now translates that to assisting other artists in clarifying and meeting their goals. 11:25- How mastermind groups are typically run. At the core is finding a group of people you feel comfortable with who can also share their knowledge with you, and vice-versa. 13:00- Matching up with another anchor person whose personality balances yours can be really useful for forming a good group. 15:55- Why high level mastermind groups cost so much. 16:33- The main difference between peer mastermind groups and paid mastermind groups. (That's where Sarah comes in!) 17:30- How Sarah runs accountability groups as a coach rather than a peer, what the structure looks like. 23:00- TAA is now launching the next version of the mastermind groups, how to apply. 24:24- How to set proper expectations for your paid or peer mastermind group. 27:15- What additional support is typically provided in mastermind groups including TAA's mastermind groups. 30:48- Questions and answers, including whether TAA's mastermind groups will be ongoing and how much they cost. 34:20- The impact of mastermind groups for artist entrepreneurs and their unique challenges. 37:25- The grounded space of a mastermind group can help all your other relationships in life. 38:15- Are there mastermind groups for people at the very beginning? Where beginning artists can go instead.
Links: * denotes affiliate link Think and Grow Rich by Napoleon Hill* How to Sell Your Art Online by Cory Huff The Twelve Week Year by Brian Moran*
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Thu, 6 September 2018
In this Facebook Live conversation, Cory chats with watercolor artist and teacher Rebecca Rhodes.
1:30- How Rebecca went from a music teacher to a full-time artist, and how her creative family encouraged her in her pursuit. 6:00- Navigating the practicalities of the transition from teaching music in-person to teaching art online. 8:32- The apps and software Rebecca uses to record and edit her videos. 10:18- How Rebecca uses YouTube as a sales funnel to turn interested video viewers into paying subscribers using the Teachable platform. 12:53- How Facebook, Instagram, and Pinterest compare to YouTube for the purposes of converting followers into paying subscribers. 14:55- How Rebecca makes money through Teachable. 16:20- How Rebecca supplements her teaching income, and how she chooses which art shows to attend. 18:48- Rebecca's advice to other artists interested in getting started teaching online. |