Betty Krause on How to Connect With Collectors on Social Media

In this episode, we cover:

0:40- What Betty is currently doing with art galleries and how she's selling her art

2:30- How Betty tells a story with social media in order to sell her art and connect with collectors

5:25- How Betty, who used to be very shy as a child, cultivated her comfort interacting on social media and her approachability

6:45- Betty refers to her work as acrylic painting with mark making- she explains why she identifies her art this way

8:35- How Betty came to better understand her audience and how to connect with them

10:45- Betty caters to two different audiences- she shares why she hasn't focused exclusively on the higher-end audience

12:30- Advice for artists who hesitate to use social media or share images of themselves with their art.

15:05- How often artists should post on social media

18:00- How Betty's social media interactions translate into sales

20:00- Focusing on getting new followers vs. focusing on putting out good work

24:45- The different tools that Betty has been experimenting with on Instagram and Facebook

26:40- Betty's advice for artists getting started