How to Sell Art: The Abundant Artist Podcast

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Direct download: Willa_Koerner_18.mp3
Category:business -- posted at: 1:07pm EDT

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.


29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

Direct download: Camilla_Derrico.mp3
Category:business -- posted at: 10:34am EDT

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Direct download: 16_Leonardo_Pereznieto_.mp3
Category:business -- posted at: 12:30am EDT

1