How to Sell Art: The Abundant Artist Podcast

Welcome back to The Abundant Artist, the show that dispels the myth of “the starving artist” and shares how you can live an abundant life as an artist and make a living from your talent one interview at a time. 

Joining the podcast today is Adam Hall, who describes himself as “an artist who paints New Orleans''. Born in Raleigh, North Carolina, Adam's tryst with New Orleans started when he joined Tulane University there to obtain an undergraduate degree in studio art and history. Although later Adam studied in the School of the Art Institute of Chicago (BFA) and the Pennsylvania Academy of Fine Arts (MFA), he eventually decided to move back to New Orleans and settle there.

The impact of Hurricane Katrina is visible in Adam’s art, especially in his black-and-white, burnt-paper three-dimensional collages that explored themes of loss and upheaval. A visit to Paris in 2009 and the study of impressionist painters convinced him to switch to impressionist oil paintings.

In this episode, Adam explains why he calls New Orleans his home, his metamorphosis from a sculptor/installation artist to an impressionist painter, how Hurricane Katrina has inspired his artworks, and how he manages the business side of his art career.

Key Takeaways:

[:33] Cory reminisces how he has known Adam since 2013.
[4:05] Why Adam has found his “artistic home” in New Orleans.
[5:45] How Adam’s website captures the fascinating evolution of his artworks.
[7:15] Adam was more into sculptures and installations during grad school. Why has he taken up painting after moving to New Orleans?
[10:05] How has Hurricane Katrina shaped Adam’s artistic expressions?
[12:38] Why it was important for Adam to create artworks that looked similar to oak trees.
[20:12] How over time Adam coached himself to make impressionist paintings of New Orleans.
[32:30] How Adam has designed his life for selling paintings.
[33:40] Adam enjoys the business side of his art career. It’s not “work” for him.
[36:40] How Adam’s New Orleans paintings changed over time and why.
[38:14] How the pandemic impacted Adam’s choice of subjects for paintings.
[41:11] How did Adam figure out what works for him in the business side? How TAA class helped Adam with finding his “voice”.
[46:14] What kind of write-ups Adam does regularly for his collectors. How does he decide on what to write?
[49:07] Social media and his website helped Adam sell his paintings more than outdoor shows.
[51:11] What’s working for Adam on social media?
[53:00] What’s Adam excited about his art business at the moment?
[55:03] Cory thanks Adam for joining the podcast!

Mentioned in This Episode:

Adam Hall’s Website
Adam’s Blogs

Find More Episodes Over on TheAbundantArtist.com

Direct download: Adam_Hall_-_Final_Audio_Only.mp3
Category:general -- posted at: 4:00am EDT

Welcome back to The Abundant Artist, the show that dispels the myth of “the starving artist” and shares how you can live an abundant life as an artist and make a living from your talent one interview at a time.

 

Normally this podcast features professional artists, but this week’s guest has such a vast experience in the art world, we decided to shake up our usual!

 

Maria Brito is an Art Advisor, Art Consultant, and Curator. She has spent more than a decade working with a multitude of well-known artists as well as emerging talent, getting them in touch with her clients and building long-term relationships. She also works with corporate clients, helping foster creativity wherever she can.

 

She comes on the show to discuss her unique perspective on the art business, and how it intersects with the rest of the world. Cory and Maria discuss the revolutionary changes that technology has enabled, decentralizing the art practice and collectors’ markets. They also touch on what artists need to succeed in the free markets as well as in the official art machinery, and how an increasingly polarized world requires open-mindedness and curiosity to move forward.

 

Join in for a lively discussion on the ever-evolving business of art making.

 

Key Takeaways:

[:30] Cory welcomes Maria Brito to the podcast and dives right in with a question about failure.

 

[1:30] Always remember that failure is impersonal. Maria shares her perspective on the importance of self-reflection and the piecing together of clues to build future projects. She shares a personal story of learning and growth through failure.

 

[6:50] Maria encourages listeners to take time to review past failures and how they were used to better their practice.

 

[8:11] What does an art advisor do?

 

[11:19] From very unhappy corporate attorney to art advisor, consultant, and curator, Maria talks about how her path diverged almost 14 years ago.

 

[19:22] “Emergent artist” is a term that has changed meaning over time, but belongs to the official machinery of art galleries. Maria speaks about the label “outsider artists,” used for people who evolve away from those official structures.

 

[24:55] Many cities all over the world are brimming with art ecosystems because technology has enabled a wonderful decentralization of opportunities.

 

[26:20] How galleries contact Maria, and what they share as information for consideration.

 

[31:00] A substantial percentage of the art market originates from Instagram, close to $7.5 billion!

 

[33:25] The three things artists should get good at to build their following on Instagram.

 

[35:03] Teaching the creative process to corporate clients was years in the making, Maria shares how it came to fruition and some of what she teaches.

 

[40:00] The starving artist myth needs to be broken. From Picasso to O’Keefe, Maria explains why artists need to stop underestimating themselves as entrepreneurs.

 

[44:23] Maria’s favorite art and entrepreneurship studies.

 

[49:00] Pursuing a career for the sake of happiness and creativity versus that of safety has nurtured in Maria a need to share her knowledge to inspire other people to follow their passion.

 

[53:28] The consistent habits of the creative mind as well as the counter-productive nature of anger and self-righteousness.

 

[1:08:12] Maria’s advice for aspiring artists in a world that is rife with excellent competition: train your eye and choose your platform.

 

[1:15:40] Cory thanks Maria for joining the podcast and sharing so much of her knowledge!

 

Mentioned in This Episode:

Maria Brito’s website

@MariaBrito_NY on Instagram

@MariaBrito_NY on Twitter

Maria on Facebook

Hiscox Online Art Trade Report 2021

Harvard Business School:

“Christo and Jeanne-Claude, The Art of the Entrepreneur”

“Theaster Gates: Artist as Catalyst for Community Development”

“Building an Aspirational High-End Brand through Cultural Engagement: Absolut Vodka's Love Affair with Art”

The Warhol Economy: How Fashion, Art, and Music Drive New York City, by Elizabeth Currid-Halkett

Paducah Kentuky art scene

 

Find More Episodes Over on TheAbundantArtist.com

 

 

 

Direct download: TAA_055_Maria_Brito.mp3
Category:general -- posted at: 4:00am EDT

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