How to Sell Art: The Abundant Artist Podcast

In this episode we cover:

1:25- How Patricia began selling prints on Etsy

5:15- Selling digital prints comes with its own unique challenges

9:00- How Patricia came to realize that she could make a living from her art

13:20- The advantages and disadvantages of selling on Etsy

20:50- How to get website traffic from Pinterest

24:40- Finding success selling prints on Society6

29:30- How Patricia's licensing deal with Anthropologie came about

31:05- Finding the balance between living life and 24/7 hustle to build your business

36:05- Helpful productivity and time-management tools that Patricia recommends

Direct download: Patricia_Vargas.mp3
Category:business -- posted at: 8:56pm EDT

In this episode we cover:

5:10-How Stephanie is inspired by the mythologies and fairytales that stem from oral tradition and span thematically across cultures and languages

13:38-Stephanie's struggle to convince college advisors of the validity of pursuing both computer programming and art, at a time before digital art had entered the scene

25:40-The complexity of "Kickstarter math" and the importance of having your numbers right before committing to a crowdfunding campaign

40:46-Stephanie used to exhibit at 12-15 conventions a year. She shares how helpful those conventions were in growing her business, and where she's at now

45:15-How early-career artists can have a profitable experience on the convention circuit

49:12-You can be successful at conventions even if you're an introvert!

53:40-Stephanie's recommended reading for those interested in fairy tales and ghost stories

Direct download: Stephanie_Law.mp3
Category:business -- posted at: 3:09pm EDT

In this episode, we cover:

1:43- How Artwork Archive got started

6:44- Artwork Archive's philosophy and process of providing valuable content to their audience

11:07- One of the big keys to good content creation is know thy audience

16:35- What it's like to run a business that serves artists

27:20- How the Artwork Archive discovery engine began and what it's for

31:45- How Artwork Archive plans to implement AI in their artwork discovery tools in the future

34:16- Some of the industry-level problems with the current technology available to help people discover new art

39:40- How Artwork Archive is helping artist grow their careers

Direct download: Justin_Anthony.mp3
Category:business -- posted at: 2:07pm EDT

In this episode we cover:

1:40- Rex explains his philosophy of "grow where you're planted".

6:14- Rex talks about the Hausmann Millworks Creative Community

16:25- The kind of shows you should be trying to get into depends heavily on your age, where you are in your career, and which of many art worlds you're a part of.

18:53- How artists should view and manage their upward career trajectory

23:50- Know the difference between the different art shows and art publications and don't waste your energy submitting to shows that don't represent your style

24:40- Rex talks about the different ways he sells his work, and the value of cultivating long-term relationships with collectors, curators, gallerists, etc.

28:11- What it looks like to be involved in the larger art conversation

33:17- Rex talks Francis Mallmann's work as a kind of performance art

36:26- Why most of Rex's work is autobiographical and his unique process of creating work

44:44- Alexander Calder and being a kid at heart

50:05- Good advice about living life and managing your art career

Direct download: Rex_Hausmann.mp3
Category:business -- posted at: 8:15pm EDT

In this episode we cover:

1:35- A smaller but dedicated fan base that is passionate about your work is just as (if not more) valuable than a much larger fan base.

3:27- Paula's journey of spiritual self-discovery

7:07- Paula began her creative journey later in life, at the age of 45. She explains how this shift came about.

8:08- What it's like to be an artist working/living out of an RV for several months out of the year.

10:55- How Paula comes upon her painting ideas and messages, and noticed an increase in her Facebook likes and sales numbers when she stopped subconsciously discrediting the power of her messages.

14:45- Navigating the change from art that galleries want you to make, to making the art your soul asks you to make (and how this can actually lead to better sales of your art!)

25:38- How Paula sells her art on Facebook.

27:14- Why alienating a certain portion of potential collectors may be a sign that you're on the right track.

30:50- Paula's advice to artists new to selling their work to be true to who they are.

33:08- How Paula knows that her messages are the real thing.

36:42- How artists can become more comfortable sharing their ideas about their work on the Internet.

37:50- Changing or uncovering your true self and how helpful it can be for your art, and the shamanic journeying that Paula does now to continue to uncover her true self and receive her messages.

39:58- Artists should paint what they are obsessed or preoccupied with, and their passion will be apparent in their work.

 

Direct download: Paula_Jones.mp3
Category:business -- posted at: 7:29pm EDT

In this episode we cover:

3:13- Jesse's particular brand of hustle and the rules he created for himself early in his career that enabled him to make contacts and get gigs

6:24- What Jesse's art business looks like and when he accepts licensing deals

8:29- Living with mistakes in life, your business and in your work and discovering that often, they're not mistakes at all

13:07- How Jesse managed to get his work into over 100 galleries and the work required to maintain that level of activity

16:50- The advantages of hiring a studio assistant

18:20- How Jesse uses an inventory system to keep track of his work

19:49- Managing the struggle to shift back and forth between running the business and making art

23:50- Navigating relationships with galleries that don't want you to sell your work elsewhere or do your own marketing

31:31- How Jesse arrived at his pricing

38:00- Outsider art, what it means and how Jesse's art fits into the scene

42:27- Jesse's favorite Oregon beaches for getting away

44:14- How the lack of an academic background can be an advantage in dealing with galleries and growing your art business

 

Direct download: Jesse_Reno.mp3
Category:business -- posted at: 6:17pm EDT

In this episode we cover:

2:39: How Jennifer began the 100 Angels series

5:15: What it means to be in a black body and why it's important to create art that speaks to that unique experience

11:43: How to make a space for yourself as a woman/person of color/etc in an industry still dominated by white males

13:45: Jennifer shares some thoughts on ways that those who benefit from the status quo can make space for others and create a seat at the table for them, so to speak

21:45: What it means to see black women represented in art

25:45: Jennifer shares some artists representing people of color in interesting ways

30:05: The inspiration for Jennifer's new work-in-progress "Cold-blooded", the value of African American Vernacular English, and what it means to not feel safe to use your language openly

37:45: A brief discussion of Colin Kaepernick and the effects of his protest

42:58: Not a Very Good Day at All is Jennifer's new children's book; she shares the origins of that story and the heart behind the main character

Direct download: Jennifer_Price_Davis.mp3
Category:business -- posted at: 1:41pm EDT

In this episode, we cover:

1:55- The way travel informs and changes your visual vocabulary

8:15- The value of keeping a journal, particularly while traveling

9:45- The materials Robyn uses when journaling and making her own journals

14:45- Robyn's journey to making art full time and how she has found ways to support herself

22:10- Visual artists often find themselves pigeonholed into one form of art, but with a common thematic thread you can diversify and create whatever kind of art you wish

23:30- The old gallery system intentionally controls artists in order to control their product. Recognizing this and realizing that you don't have to be confined by it can be very freeing for visual artists

25:25- Strategies for managing, creating, and selling art across different mediums

27:45- How Robyn got into the surface design industry and how it can be a very lucrative sales channel for artists

29:50- Robyn's work early in her career on the Middle Passage, how she came to create that work and its place in her career

33:55- Navigating the norms of the art industry and how modern technology allows more marginalized artists to take greater control of their own work and broadcast it the way they want to

36:00- You don't need formal training as an artist! View your art as a business and don't get mired in the lack of a BFA

36:56- How the Arizona Artisans Guild came into being and how it's helping artists and artisans share their work

Direct download: Robyn_McClendon.mp3
Category:business -- posted at: 2:58pm EDT

In this episode we cover:

2:30- The concept of "idea debt", a term coined by Amulet author Kazu Kibuishi, and why it's probably holding you back.

8:40- The comics that appealed to Jessica before it even occurred to her that she could be a comic book artist herself, and how she got started in the industry.

12:20- The lessons that indie self-publishing artists can take away from Jessica's experiences self-publishing in the pre-Internet age, particularly the power of connecting with a group of like-minded people who can promote your work and vice-versa.

15:07- The more interest you have in your network (or your "tribe"), the more you grow as a person and can find new ways to make connections and grow your business.

19:35- Jessica shares her trajectory from independent self-publishing comic book artist to chair of illustration at Pennsylvania Academy of Fine Arts and mainstream publishing. While the line seems straight enough to be drawn with a ruler, in truth it's a much more meandering path that led her there. The key to ending up where you want to be is to stick with it.

27:40- Jessica has spent time living in both Mexico and France, and discusses the impact that traveling abroad can have on your work, and how it can broaden your ideas about language, culture, and story.

36:29- The ways that cultures translate amongst diverse groups of people, and is it disgusting to dip your french fries in your milkshake?

38:39- The primary reason that achieving creative focus is difficult is because it's self-generated work. Jessica discusses in her new book, Growing Gills, how this can lead to procrastination and unhappiness. A large part of the solution to this problem is conscious decision-making.

46:51- Our culture doesn't know how to support a larger number of individuals attempting to complete self-generated creative work. There is no formal training for this skill, and so creatives must be the ones to connect and hold one another accountable.

51:17- Clarification on what conscious decision making looks like in real-life scenario.

 

Direct download: Jessica_Abel.mp3
Category:business -- posted at: 2:48pm EDT

In this episode we cover:

6:35- John's fascinating trajectory that some might consider backwards- he transitioned from digital work to traditional mixed-media and resin. 

7:16- The artwork you create at any given time is a culmination of all your previous work, and this adds tremendous value to your art.

8:56- There is a lot of truth to the idea of "picking a focus", but this means that moving forward and trying new things requires courage. Don't be afraid to push and grow as an artist.

11:50- There is value in honing an aesthetic and remaining consistent in that aesthetic, even as you explore a variety of subject matter.

16:35- John talks about the charitable projects he's been involved with, why he donates so much of his work and the (several) reasons that it matters.

28:05- John talks selling channels- digital and traditional, and why he is in favor of both.

34:46- How to choose a photographer to take high-quality photos of your art, and why it's so important to have good images of your work.

42:10- Some of the things that make John's website unique, like a Live Chat window, and why they work for him.

45:55- How John creates composite mockups of his art in different spaces for prospective customers.

Direct download: john_kraft.mp3
Category:business -- posted at: 1:23pm EDT

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